„Mehr Spielraum“ is German and translates to „more room to play“. Mehrspielraum is the brand name of health coach Thomas Humberg whose primary expertise lies in training and nutrition. The brand name mehrspielraum is meant to summarize the philosophy of helping people gain play in health – for example, gaining more physical freedom and helping clients to broaden their nutritional knowledge.
I started working for the brand from scratch as creative and art director, helped create the concepts and of course created the complete design appearance for mehrspielraum, which reaches from logo design to the creation of posters, flyers, brochures, and stationery to web design, front-end development and animation.
© Günther Lichtenberger